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Jeffrey Lurie’s film company announces completion of project that’s been in the works for three years: “The Meaning of Hitler”

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No, seriously.

Philadelphia Eagles v Cleveland Browns Photo by: 2018 Nick Cammett/Diamond Images/Getty Images

I don’t even know how to preface this latest Philadelphia Eagles news so I’ll just drop it in right here:

I mean, just, what a development to take place during the same week that DeSean Jackson is under fire for sharing anti-Semitic sentiment that involved quotes attributed to ... Hitler!

Schefter followed up his original tweet with the following:

White supremacy is a topic that has been important to Eagles’ owner Jeffrey Lurie for some time and this is an example of his commitment to addressing social issues, his new film, The Meaning of Hitler. [...] The Meaning of Hitler is an interrogation of our culture’s fascination with Hitler and Nazism set against the backdrop of the current rise of white supremacy, the normalization of antisemitism, and the weaponization of history itself that was filmed in 9 countries over 3 years.

Lurie himself also offered the following quote, via Deadline:

“We couldn’t be prouder that The Meaning of Hitler is the first completed film made by our new documentary production company, Play/Action Pictures,” said Lurie, who served as executive producer of the Oscar-winning docu Inside Job. “I envisioned Play/Action to be a leading creative force for films that engage with the most crucial and challenging issues of our time. The rise of white supremacy and neo-fascism in the United States and the world over are among the most important and serious threats we face today.”

What a year 2020 has been.