With almost 3 months passing since we won it all, one lingering question I have seen from Eagles fans, and wondered about myself, is: What will the Eagles Super Bowl Ring look like? While we wait for the official unveiling at the presentation ceremony (likely in June; more on that below), I dug up plenty of information to hold us over.
- The first Super Bowl ring, for the 1966 Packers, had a single diamond. Check out this gallery of all 51 of the previous rings.
- The NFL now usually restricts the size and diamond count for first-time Super Bowl winners and allows teams to go bigger and bigger if they continue collecting Super Bowl wins. Last year’s Patriots ring, their 5th, was the largest ring ever and contained the most diamonds (283, to
trollcommemorate the Patriots’ 28-3 comeback.) And while the outside of Super Bowl rings have all the bling and details like score, Super Bowl number, player names and numbers, etc., it’s the inside where teams usually choose to have special engravings with multiple words or phrases meaningful to the game or their season. "Philly Special," anyone?
- Jostens, based in Minneapolis, has made 33 of the 51 Super Bowl winner’s rings (with Tiffany and Co., maker of the Lombardi trophy, doing most of the others.) If selected to make the Eagles’ rings it will mean for Minnesota that not only did we beat their football team to make it to the Super Bowl, and win the Super Bowl in their building, but they will also be making our rings! And where will the final rings be produced and assembled? That would be in Jostens’ Texas factory, just outside of Dallas!
- Jostens begins putting together design proposals for all 12 teams as soon as they clinch a playoff spot, hoping to secure the contract immediately after the game (so somewhere in New England there are scrapped Patriots ring designs collecting dust with boxes of "19-0" shirts from 2007.) A Jostens official was quoted as saying, before Super Bowl LII: "If it’s the Eagles, we knew in January there is a chance they’ll want emeralds [to match the primary color of the team’s uniforms.]"
- The largest ring Jostens ever made was a size 25 for William "Refrigerator" Perry (‘85 Chicago Bears), later re-sized to a 27. For perspective, the average man’s ring size is 8 – 14. And the more recent rings weigh approximately 100 grams, or about the same as 20 nickels, and have about 5 total carats in diamonds.
- Players, coaches, and the owner usually get the official rings, while team staff, employees and other members of the organization get more moderate versions.
- The losing team also gets rings, for their conference championship. Here are the 1980 and 2004 NFC Championship rings for the Eagles. The two exceptions: the 1968 Colts and 2010 Steelers, who chose to give their players a watch, instead. And, don't forget, the Eagles aren't even the only Philadelphia football team waiting on their championship ring!
- How much does each ring cost? That’s usually confidential but the 2014 Patriots’ ring was confirmed to cost $36,500. The NFL pays for the first 150 rings a team purchases (and provides a budgeted amount to spend), with the team paying for the rest. It is common for the jeweler to make little or no profit from producing the rings; the value is in the prestige and exposure the jeweler receives.
- How much is a Super Bowl Ring worth? On the secondary market, last year’s ring (rumored to cost almost $40,000) was sold by an undisclosed Patriots player at auction for $75,000. Obviously, which player the ring belonged to affects the value. A "family" version of Tom Brady’s SBLI ring (a slightly smaller version of his actual ring made available for the team or player to purchase) sold for almost $350,000 earlier this year. Some believe the staggering price was paid by Brady or Robert Kraft, to keep the family ring "in the family," which is something Al Davis was rumored to do if Oakland Raiders Super Bowl rings were being sold.
- If you’re wondering when the Eagles players will get their rings, it’s not before the first game of the season when the Super Bowl Champions banner will be unveiled. Teams are usually presented with their Super Bowl rings from the jeweler in a private ceremony held in early June, before the start of mandatory minicamp (which is June 12th-14th for the Eagles, this year.) And the boxes the rings come in are just as elaborate as the rings themselves. With glass viewing windows, expensive wood, custom engravings and gold-inlay graphics, they have become their own showpieces that can weigh up to 5 pounds.
Finally, to answer the #1 question you probably have: Yes, there could be an opportunity for Eagles fans to buy official replica rings and other championship jewelry.
For the 2017 World Series Champion Houston Astros, fans could buy an exact version, real diamonds and all (in a more normal-person size), for a hefty $11,112 that sold out in days. The Astros also gave away replica versions to the first 10,000 fans at a home game earlier this year that was so successful they are doing it again in June for ALL fans in attendance (and before another game they did a World Series trophy replica giveaway.)
Granted, baseball teams, more than any other sport, use giveaways to attract attendance over the course of 81 home games, but how cool would it be if the Eagles did a mini-Lombardi trophy giveaway at The Linc or had replica Super Bowl rings made as the Season Ticket Member gift?
As for the NFL, here's what Jostens offered to New England fans last year. We'll know more in the coming months, but it's very likely all of that post-Super Bowl merchandise we scooped up won't be the last of our championship-related purchases!