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For Week 13, NFL players were allowed to wear customized cleats that promoted a cause or charity as part of My Cleats, My Cause. Normally players can not wear personalized cleats of any kind. The cleats will then be auctioned off with proceeds going to support the different charities they are associated with. Hundreds of players around the league participated, with causes including cancer research, environmental issues, mental health and many more.
And then there’s Eagles wide receiver Dorial Green-Beckham, who took to the field in Kanye West’s Yeezy 350 cleats...
Dorial Green-Beckham is wearing Yeezy cleats today for, in his words, the "Yeezy Foundation." Talk about #CleatsForACause pic.twitter.com/iRYxysJavT
— Eliot Shorr-Parks (@EliotShorrParks) December 4, 2016
...which are not for a charity.
Per the NFL’s rules, Green-Beckham was fined $6,076 for an equipment violation.
Fines go to the NFL Player Care Foundation, which helps support retired players. So in a sense, Green-Beckham has already raised over $6,000 for charity with his cleats.