Every time McCoy does the dance, Ubisoft is going to make a donation to his LeSean McCoy foundation which benefits people in at-risk communities of Pennsylvania and raises funds for ALS research.
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Video: LeSean McCoy works on new TD dance
Following in the footsteps of Aaron Rodgers "discount double check," LeSean McCoy is selling off his TD celebration as well. Hint: skip ahead to about the 1 min mark