My favorite part of Superbowl betting has always been the prop bets. The ridiculousness like the winner of the coin flip which you'd have absolutely no way of knowing. That's obviously even money...
What will happen on the opening kickoff? The cheapest bet is a touchback, while the big money can be made off a return for a TD or an onsides kick that the kicking team recovers. If you bet $100 that he receiving team will turn the ball over on the opening kickoff and they do, you'd win $2,500.
A rush attempt that does not result in a first down is the favorite for the first play of the game.
One interesting bet is what will be the highest scoring quarter. The favorites in order are the 1st, 3rd, 4th, 2nd
There's a line on Blake Griffin rebounds vs the Heat against total Steelers points. Blake is getting 7.5. Rajon Rondo points+assists vs the Magic is a pick versus Packers total points. You can bet $100 to win $900 on the Steelers to win the Superbowl, Penguins to beat the Capitals, & the Pittsburgh Pirates to win on opening day. If you're a Pittsburgh fan, hos is that not worth $100?
The over under on how many times Jerry Jones is shown on TV is 2.5. There are bets on what Fergie will wear, whether Joe Buck will state a preference for Troy Polamalu or Clay Matthew's hair, what color the gatorade dumped on the winning coach will be(clear/water is the fave), and even the first person that the MVP thanks.