Jerry Jones still doesn't get it. Clearly he thinks the route to a winning football team is spectacle. He has stated that he likes having guys like TO and Pacman Jones because they get people talking about the Cowboys and that's a good thing. It may well be a good thing for his bottom line... but if the past decade has proven anything the more people talk about the Cowboys, the worse the team gets.
Being the lead story on ESPN doesn't translate to winning football games.
Last season in addition to packing his squad with whatever malcontent he could find, Jerry Jones invited HBO to cover the antics of his team during training camp on the show "Hard Knocks." This season, he's having a reality show determine one of his roster spots.
The first time Michael Irvin watched "American Idol," he loved the concept of giving undiscovered singers the chance to become stars. Now Irvin is doing the same for NFL wannabes.
The Hall of Fame receiver is launching a reality TV show in which 12 "football neophytes" will compete for an impressive grand prize: a spot on the Dallas Cowboys' training camp roster.
When a radio host asked Irvin the obvious question that every will think when they read this story, whether this will be a sideshow and a detriment to the team, host of the show Michael Irvin repeated the Cowboys mantra.
"I don't see how you can make this a negative for the Dallas Cowboys," he said. "We all talk of doing good things for the community, for people, giving people opportunities. Jerry has stepped up and said, 'OK, let's do it.'"
You aren't "doing something for the community." You're playing to the cameras just like you always do. You're placing media coverage and publicity over winning football, which is exactly what you've done for the past decade. For that, I can't thank you enough. The Cowboys can spend another offseason with reality shows and attention starved stunts, while the rest of the NFL focuses on building winning football teams.
The NFL has yet to comment on the show, but I can't help but wonder if this is how they want teams treating their rosters...
Oh and when the Eagles find players off the street, they don't make reality shows about... they make feature films.