Shawne Merriman in new Nike ad = Hypocrisy?
Back when Michael Vick was indicted on charges of dog fighting, Nike saw fit to end their relationship and no longer have him as a spokesperson for their company.
I don't think many people disagreed with Nike's decision as certainly a big company like that would not want someone endorsing their product who is bringing their company and his name into disrepute... So you can imagine my surprise when I saw their latest TV spot running during NFL games this season entitled "Leave Nothing" which features proven steroid user Shawne Merriman.
No one will argue that an athlete using steroids is worse than what Mike Vick did. All Merriman did was put himself at risk & hurt his own body, although some QBs might disagree about the latter... Vick cruelly tortured and killed dogs while also funding an illegal gambling ring. That said, it's hard to see how Nike can justify keeping Merriman on as a spokesman while dumping Vick.
This a company that supports athletics, pushes hard work & training, and heavily markets their products to kids. If you go to their website you'll see that they run and sponsor football camps for kids all over the country. Of course, to get to that screen you must first click through a picture of Merriman. On their site they say "Train like the pros. Work your speed, increase muscular power, and develop more explosive impact." Again, this comes after you click through the Merriman commercial. I'm not reaching here. You can't have a proven steroid user endorsing your product on one page and say "Train like the pros" on the next! They might as well show Merriman with a syringe in his arm and a fistful of illegal performance enhancing drugs with a headline that says "Train like the pros". Shouldn't cheating and using steroids be a cardinal sin to a company like Nike?
To take it a step further, you'd think that a company trying to distance themselves from Vick and the stigma attached to him, would replace him with a guy that better embodies what that company claims to be all about. There's many great players in the NFL who are good guys that got to where they are by working hard and being natural and Nike picks Shawne Merriman to be a representative of their company? I like Nike, I wear Nikes... but I gotta say that they are revealing a whole lot about their character as a company by making a proven cheater and steroid user their face.
Anyway, here is the spot.
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Vick = Gangsta Moron
Correct that to "no dog lover". Some of us who don't think dog, cock, and bull fighting are anything to get worked up over really don't care about the Mike Vick saga other than the whole sordid and foolish criminal angle of it.
Vick was simply mind bogglingly dumb. Merriman is a sinkin' cheater who corrupted the game, like Roidney Harrison and the New England Cheatriots.
by Andrew on Oct 7, 2007 7:13 AM EDT reply actions 0 recs
Agreed.
The NFL has been largely exonerated from the entire steroid/HGH debacle in pro sports, despite the fact that several players have tested positive (and/or admitted to use) in the past few years. This phenomenon comes despite the fact that NFL players seemingly have the most to gain from steroid/HGH use than athletes in any other sport -- explosive strength, power, and better recovery times are extremely important in today's pro football game.
Despite this logical connection, the NFL hasn't come under fire at all, while sports like baseball and cycling stay at the heart of the maelstrom. The question is, obviously, why? The NFL probably has a greater percentage of players juicing than any other sport (again, they have the most to gain from the benefits of steroids).
The answer to this question should also be obvious: money. The sport's simply never been more popular than it is now. While baseball has been floundering for several years, the NFL has been thriving. I believe the NFL is so incredibly profitable (and therefore powerful) that all the crusaders against steroids are deathly afraid to go after them. Neither the mainstream media, the federal government, nor NFL management have any interest in blowing this issue up, because it will only hurt the game that has been turning incredible profits for the past several years. The NFL also has a history of putting enormous pressure on media companies that threaten their image (remember ESPN's football soap opera "Playmakers"?)
If pro football was struggling, you can bet that Merriman would've lost his Nike contract. You can also bet that we'd see some really strict drug testing in the NFL, and it would be Bill Romanowski and Rodney Harrison testifying in front of Congress, rather than Mark McGwire and Rafael Palmiero.
by rhy on Oct 7, 2007 11:39 AM EDT reply actions 0 recs
I'm still waiting for the results
by Dire Radiant on Oct 7, 2007 7:04 PM EDT up reply actions 0 recs
The Reality is
by JoeD on Oct 7, 2007 2:23 PM EDT reply actions 0 recs
Will come out eventually.
by brooksy on Oct 7, 2007 3:20 PM EDT up reply actions 0 recs
re:drugs
by JoeD on Oct 7, 2007 4:37 PM EDT reply actions 0 recs

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