A California tribe has paid for the anti-Redskins advertisement "Proud to Be" to run in seven major cities during halftime. The airing marks the first time the ad, which initially appeared online in time for the Super Bowl, has run before such a wide-reaching television audience.
The Yocha Dehe Wintun Nation based about an hour northeast of San Francisco would not say how much it spent for the coveted advertising slot, only that it was a "significant investment" that was deemed necessary to further an important discussion on racism.
"It’s just a time to get people thinking about putting an end to outward hatred and using sports as a tool to focus on racism," Chairman Marshall McKay says in a video explaining the tribe’s involvement in the name controversy.
While the name change of Washington's football team has been debated quite often in recent times, it's clear that there are groups who are offended by it.
You can watch a two-minute version of the ad in the video above.