"I guarantee he will not get hurt," Rob Vito, CEO of Unequal Technologies, told ESPN.com on Wednesday.
Vick has an endorsement deal with Unequal, but wasn't actually wearing the product against the Patriots when he suffered the bruised ribs. From now on though, he'll be wearing military grade body armor to ensure his ribs aren't hurt again.
"What Michael is wearing was born on the battlefield and forged on the gridiron," Vito said.
That was dramatic... But hey, if Unequal's product lets him bounce back up from his next big hit, we're all going to be pretty grateful to them. And according to Vito, the protection shouldn't slow Vick down either.
Thanks to advances in technology, Vito said the material protects but still allows for a mobile quarterback like Vick to feel light. Each rib protector weighs approximately three ounces, Vito said.
If Vick makes it through 16 games, buy stock in Unequal if you can... Because that's going to be a giant feather in the cap of the company.