NFL Projecting Record Profits For 2011

The game that is making record profits has been saved! (Photo by Michael Loccisano/Getty Images)

I know the lockout is long gone and everyone has quickly forgiven the NFL, but this story really made me raise an eyebrow. I'm on the subway yesterday, thumbing through the Wall Street Journal (because that's how I roll) and I see this story about how the NFL signed a new 10 year $2.3 billion deal with Pepsi, which is one of the largest sponsorship deals in sports history. It encompasses a number of Pepsi brands (Pepsi, Frito-Lay, Tropicana, Quaker Oats and of course Gatorade) all of which will be the official something or other of the NFL.

This deal, combined with a number of other new sponsorships, ticket sales projections & TV ratings mean that the NFL is projecting record revenues of over $9.5 billion this season. In fact, analysts have had to revise their projections up $100 million from earlier this year.

Remember, this is the league who said their situation was so untenable that they needed to lockout their players this summer and put the fans through months of angst and misery. And when you look on the horizon, with things like the rumored Thursday game package likely to be sold, the revenue is set to go up exponentially from here on out. In fact, the NFL is even looking into sponsorship deals with tablet companies to allow coaches to use computers on the sideline. Let's just hope they're laminated. o did the lockout ever really have to happen and should we really be forgiving it so soon? In the end, the NFL is more like a cigarette maker than any other business. It doesn't matter how wrong we thought they were this summer, we can't quit them. I know I can't... but I also can't deny that stories like this me really annoyed at what we were put through this summer.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bleeding Green Nation

You must be a member of Bleeding Green Nation to participate.

We have our own Community Guidelines at Bleeding Green Nation. You should read them.

Join Bleeding Green Nation

You must be a member of Bleeding Green Nation to participate.

We have our own Community Guidelines at Bleeding Green Nation. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9341_tracker